I met the owner of NU-U Laser and Aesthetics, Ruth Wild Dewar, when I went for my first IPL hair removal treatment. She's one of those people you instantly connect with: she has a sparkling personality, makes you feel at ease (which is very important when people see very intimate parts of you), and just has a generous, kind, and open heart. I later found out that my personal trainer, Nicola Few, also knew her and also proclaimed her praises, saying what a lovely person she is.

 

I happened to do a little self-promotion to Ruth like, 'Hey, if you ever need some blogs written and some website content, I can do that.' She asked me to send her a proposal and I did and, thankfully, she hired me. 

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Ruth already has an established business in Hebden Bridge but after business rebranding and a name change, she wanted to work on building and establishing her new brand. I'm really excited to work with her this year and beyond.

 

Ruth is incredibly professional, discreet, and knowledgeable about her craft. She explains every procedure in detail with clinical precision. Before my first IPL laser treatment, she did a consultation, a test patch, and took my complete medical history. She explained what it would feel like and put my mind to rest. She gave realistic expectations for the procedure. I've now had a few facials (amazing!) and the IPL hair removal treatment and can't wait to try more! 

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For NU-U Laser and Aesthetics, I now serve as their freelance Head of Business Development. 

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2022

• Website update, May and July 2022

  • Updated key pages, including the home page, and added new service pages.

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Blogs written by Jaelithe Baxendale, my sister, in 2021 and 2022.

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• 1 December 2021, NU-U Laser and Aesthetics's Tips for a Stress-free Christmas and New Year

• 7 December 2021, Top Tips For Healthy Winter Skin

• 14 December 2021, NU-U Laser and Aesthetics' Guide to Sustainable Gift-Giving (For the Person Who Has Everything)

• 21 December 2021, NU-U Laser and Aesthetics' Tips to Look Fabulous for Going Out at Christmas and New Year's Eve

• 6 January 2022, The Rundown on Cryolipolysis

• 27 June 2022, Beauty and Disability Inclusivity: Are We Really Doing Enough?

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2021

• Website redesign, March 2021

  • Updated the design of all pages from the home page to the service pages.

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• 26 March, Ethical Aesthetics

  • A discussion of Ruth's choice to go with British-made lasers and the best accreditation to ensure all clients have safe treatments with the latest equipment.

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• 21 March, How Do Women Discuss Their Body Hair? Does This Conversation Sound Familiar?

  • A post about how women are often embarrassed about body hair and they can either embrace it or decide to remove hair permanently in a pain-free way.

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• 28 March, Which Treatments Are A Must-Have for a Bride-To-Be?

  • A look at recommended bridal treatments from NU-U and those I plan to get from a course of facial treatments to IPL laser hair removal to fat freezing and teeth whitening.

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• 13 April 2021, Post-lockdown...How Are We Feeling? Mood Busting Treatments to Get Us Back on Track (Ghostwritten for Ruth)

  • An exploration of different beauty treatments to help us feel happier and healthier post-lockdown.​

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• 7 June 2021, Client Experience: Omni Hydra-Facial

  • A look at what an omni hydra-facial is, how much it costs, what you should expect and more.​​​​

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• 16 June 2021, Eco Warrior Beauty...Going Green with Hair Removal (Ghostwritten for Ruth)

  • A look at the environmental impact of different hair removal methods and how you can do your part to save the planet by switching to eco hair-removal methods – or permanent hair removal.​

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• 24 October 2021, What Does the Menopause Journey Look Like? (Ghostwritten for Ruth)

  • An exploration of everything you need to know about menopause from the etymology of the word to what the official definitions are and some quick FAQs.​

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• 23 October 2021, Natural Ways to Ease Menopause Symptoms (Ghostwritten for Ruth)

  • A look at ways menopausal women can ease the symptoms of menopause.​​

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2020

• 15 September, Why Autumn is the Best Time to Start IPL Laser Hair Removal

  • Since IPL laser hair removal requires eight sessions for complete hair removal, this piece explains why it's best to start in Autumn to be hair-free for summer and breaks down the FAQs about IPL.

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• 23 September 2020, Client Experience: What is a Carbon Laser Facial?

  • A look at what a carbon laser facial is, what results to expect, and what it feels like. 

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• 15 October 2020, Which Hollywood Celebs Love their Carbon Laser Facial (Also Known as the 'Hollywood' Peel)?

  • Discussing which celebrities love this carbon laser facial treatment and what it is.

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• 25 October 2020, Which Celebrities Have Had IPL Laser Hair Removal? 12 Celebrities that Have Had Laser Hair Removal

  • An examination of the popularity of IPL laser hair removal amongst celebrity clients.​

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• 30 October 2020, Did You Know We Sell Gift Vouchers? Find Out More About NU-U Laser and Aesthetics’ Gift Vouchers

  • A promotion of the affordable treatments available to clients and potential clients as gifts.

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