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Elaine met the owner of NU-U Laser and Aesthetics, Ruth Wild Dewar, when she went for her first IPL hair removal treatment. She's one of those people you instantly connect with: she has a sparkling personality, makes you feel at ease (which is very important when people see very intimate parts of you), and just has a generous, kind, and open heart. Elaine later found out that her personal trainer, Nicola Few, also knew her and also proclaimed her praises, saying what a lovely person she is.


Elaine happened to do a little self-promotion to Ruth like, 'Hey, if you ever need some blogs written and some website content, we can do that.' She asked Elaine to send her a proposal and she did and, thankfully, she hired us. 

Ruth already has an established business in Hebden Bridge but after business rebranding and a name change, she wanted to work on building and establishing her new brand. We are really excited to have worked with her since 2020.


Ruth is incredibly professional, discreet, and knowledgeable about her craft. She explains every procedure in detail with clinical precision. Before Elaine's first IPL laser treatment, she did a consultation, a test patch, and took her complete medical history. She explained what it would feel like and put Elaine's mind to rest. She gave realistic expectations for the procedure. Elaine has now had a few facials (amazing!) and the IPL hair removal treatment and can't wait to try more! 

For NU-U Laser and Aesthetics, Elaine now serves as their freelance Head of Business Development and Jae is a regular contributing blogger.


  • Website update, May and July 2022

    • Updated key pages, including the home page, and added new service pages.

Blogs written by Jaelithe Baxendale in 2021 and 2022.


  • Website redesign, March 2021

    • Updated the design of all pages from the home page to the service pages.

  • 26 March, Ethical Aesthetics

    • A discussion of Ruth's choice to go with British-made lasers and the best accreditation to ensure all clients have safe treatments with the latest equipment.

  • 16 June 2021, Eco Warrior Beauty...Going Green with Hair Removal (Ghostwritten for Ruth)

    • A look at the environmental impact of different hair removal methods and how you can do your part to save the planet by switching to eco hair-removal methods – or permanent hair removal.​


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